1995. 64 pages, 8.25 x 11.25. printed at cal central, sacramento, ca. editor and designer: rudy vanderlans. emigre fonts: zuzana licko. designer at large: gail swanlund. contents: mail (including scott w. santoro). rudy vanderlans, no small issue (introduction). andrew blauvelt, in and around: cultures of design and the design of cultures, part 2 (essay). mr. keedy, interview with rick poynor. steven heller, design is hell (essay). joe clark, high and low (essay). dave wofford, school and shopping bags (essay).