1997. 64 pages, 8.375 x 10.875, plus poster, 22.5 x 32.75. edition of 50, 000. printed at american web, denver, co. publisher and designer: rudy vanderlans. emigre fonts: zuzana licko. contents: rudy vanderlans, introduction. rudy vanderlans, the trouble with type (essay). teal triggs, maggie thatchers handbag (essay, design: siân cook). rudy vanderlans, base monospace (typeface poster stapled into center). zuzana licko and rudy vanderlans, space probe: investigations into monospace (essay). the readers respond (mail, including daniel x. o’neil). mr. keedy, greasing the wheels of capitalism with style and taste or the “professionalization”of american graphic design (essay). denise gonzales crisp, out of context: designists/entrepreneurs and other/utopians